Wednesday, 28 September 2011

Andrew Goodwin's ideas

Andrew Goodwin identifies five key aspects of music videos that we the audience should look out for ...

- Synaesthesia (seeing the sounds in your head). This is a relation of music and lyrics to visual concepts.
- Narrative and performance. Goodwin explains that music videos should ignore common narrative as it is important in their role of 'advertising'.
- Star image. Describing the development of the star over time through the narrative.
- Relation of visuals to the song ...
(Illustrative - Narrative matches the lyrics and genre).
(Amplifying - Meanings and effects are manipulated and constantly shown).
(Disjunctive - This is where the meaning of the song is completely ignored).

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