Some key quotes are ...
David Buckingham "Genre is not simply given by the culture, rather, it is in a constant process of negotiation and change"
Steve Neale "One way of defining genres is as a set of expectations"
Genre's definition - A way of categorising a media text according to it's context and style
This is a working definition of genre in terms of media.
Genre is important because it gives media text identity and substance which makes the whole process much easier and systematic.
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