Hoe media texts communicate through the use of editing, mise en scene, sound and cinematography.
Semiotics = the science of signs. (De Saussure)
Referent - The real thing presented to the audience (the actual object) which creates meaning.
Sign - How the object is presented (photo, film, animation etc.
Signifier - How the sign is 'composed.
Signified - Meaning created by the person looking at the sign.
Barthes...
Denotation - What is actually there.
Connotation - Meanings/concepts.
Anchorage - 'Polysenic'. Anchorage is reducing connotations.
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