Target audience research

Target audience profile - Predominantly males aged between 18-25, although some aspects will appeal to a female audience of around the same age.

A focus group on Facebook will be the ideal environment for qualitative research as it is full of online users who fit the audience profile.

Our music video pitch, performed in front of members of a target audience, gave us mixed feedback.

Whilst some said the concept for the video was very achievable and solid. The main criticism was that the idea was to generic and too much like other video which would not make it appealing. 

Time plan - Final video

Draft editing will be finished by the 27th Jan at the latest.

This will leave us with a couple of weeks to use feedback from teachers ect to improve upon anything we are not happy with.

This gives us around 8 lesson which is over 8 hours to finalise editing.

Final video deadline 10th Feb.

Time Plan - Calender

Time managment (Filming and editing for the draft video)

Draft deadline 27th January 2012

Final video deadline 10th February 2012

Production work for the draft video will most likely begin week beginning Monday the 19th December.

Travel to Droitwich on Monday afternoon/evening - Meet with the artist and go to the location - Begin preliminary filming - Rough ideas from our plan etc.

Book a camera out if possible for over the xmas holiday to allow plenty of time and freedom for filming.
(break up for xmas on Tuesday the 20th so book early)

Wednesday the 21st December - A lot of time after college to spend most of the day doing more accurate filming and gathering a large amount the footage we will need to edit the draft video.

Over the weekend of the 24/25th will be when we finalise the filming s get any shots we have remaining.
(Obviously the 25th is xmas day so no filming will be done then)

Editing the draft video will then begin in lesson time on the first week back after xmas. Since some will will hopefully be done over xmas this will give us much more time to make sure we are totally happy with the shots and that we have got everything we need.

This will leave us with around three weeks of editing time during class (and free periods if needs be) which should allow a good job to be done.

These are the photos I have used on my digipak. Front cover, Back cover (Tracklist), inside left and inside right.

This is an online (facebook) discussion group which will enable me to gain constructive critisism.