Target audience research

Target audience profile - Predominantly males aged between 18-25, although some aspects will appeal to a female audience of around the same age.

A focus group on Facebook will be the ideal environment for qualitative research as it is full of online users who fit the audience profile.

Our music video pitch, performed in front of members of a target audience, gave us mixed feedback.

Whilst some said the concept for the video was very achievable and solid. The main criticism was that the idea was to generic and too much like other video which would not make it appealing.