Costumes and props

 Real Recognise Real merchandise. Will be easily obtained because the artist have supplies of it.





Lighters. Many of the people involved in filming will have lighters on them at the time. If not they can be purchased from newsagents for around £1.

Cigarette/spliff will be rolled using tobacco, wrizzler and a filter/roach. All these can be purchased together from a newsagents for around £6.

Locations

All filming will take place with Droitwich town centre and suburbs.

This is an ideal location for a number of reasons ...

It is where the artists are based so is easy for them to access and be there when we need them (we will travel there by car).

Many areas of Droitwich match our desired mise en scene perfectly giving an urban, anti-establishment feel.

Much of our filming will take place in and around the housing estate of Westlands. This does not require permission.

Health and safety

Performers and casting

Chris Dayus (Crissy Dee). One of the front members of 'Real Recognise Real' and will be used a lot during the course of the video.

This performer is suitable because he is the actual artist who performs the song our video is based around.

This gives our video an edge because he will be very used to the track and the type of environment (comfortable with filming etc).

Paul Stokes (Stokezee) (pictured on the right) is the artist who feature with Chris on the track (sings the chorus and has a verse).

He is suitable for exactly the same reasons as Chris because he is used to this type of situation which will benefit us in terms of lip syncing quality etc.








We asked ourselves the question. 'Will these artists be reliable?' We have spoken to them on several occasions and told them we need to do filming towards the end of December and throughout January. They have both given us their word that they are not part of any other projects that may effect us and will be available for shooting when ever we need them.

Our video will also include a number of extras who are friends of the artist and may have cameos in our video.

Shot listing

Music video storyboard animatic

Audience focus group

We carried out an audience focus group online (Facebook) to gain important qualitative feedback which may cause us to adapt/change our ideas for the draft video. 

Focus group contents ...

-Showed the audience music videos which are similar in different way ie concept, shots etc to see how they reacted and what they liked about it.

-Gave the target audience the opportunity to listen to the track we are using in the project. Asked them to relate what they heard to viusals (Synaesthesia and imagery).This is good good way of generating ideas to aid production of our video.

Target audience research

Target audience profile - Predominantly males aged between 18-25, although some aspects will appeal to a female audience of around the same age.

A focus group on Facebook will be the ideal environment for qualitative research as it is full of online users who fit the audience profile.

Our music video pitch, performed in front of members of a target audience, gave us mixed feedback.

Whilst some said the concept for the video was very achievable and solid. The main criticism was that the idea was to generic and too much like other video which would not make it appealing. 

Time plan - Final video

Draft editing will be finished by the 27th Jan at the latest.

This will leave us with a couple of weeks to use feedback from teachers ect to improve upon anything we are not happy with.

This gives us around 8 lesson which is over 8 hours to finalise editing.

Final video deadline 10th Feb.

Time Plan - Calender

Time managment (Filming and editing for the draft video)

Draft deadline 27th January 2012

Final video deadline 10th February 2012

Production work for the draft video will most likely begin week beginning Monday the 19th December.

Travel to Droitwich on Monday afternoon/evening - Meet with the artist and go to the location - Begin preliminary filming - Rough ideas from our plan etc.

Book a camera out if possible for over the xmas holiday to allow plenty of time and freedom for filming.
(break up for xmas on Tuesday the 20th so book early)

Wednesday the 21st December - A lot of time after college to spend most of the day doing more accurate filming and gathering a large amount the footage we will need to edit the draft video.

Over the weekend of the 24/25th will be when we finalise the filming s get any shots we have remaining.
(Obviously the 25th is xmas day so no filming will be done then)

Editing the draft video will then begin in lesson time on the first week back after xmas. Since some will will hopefully be done over xmas this will give us much more time to make sure we are totally happy with the shots and that we have got everything we need.

This will leave us with around three weeks of editing time during class (and free periods if needs be) which should allow a good job to be done.

These are the photos I have used on my digipak. Front cover, Back cover (Tracklist), inside left and inside right.

This is an online (facebook) discussion group which will enable me to gain constructive critisism.